What is a natural shampoo?
There is no legal definition of ‘natural shampoo’ in the EU. What matters is the INCI list: which cleansing agents are used and which plant ingredients the formula contains.
Rosemary leaf extract (Rosmarinus Officinalis Leaf Extract) and aloe vera (Aloe Barbadensis Leaf Juice) are typical botanical ingredients in our shampoo formulas. Claims about effects on hair or scalp must be supported by evidence under Regulation (EU) No 655/2013 on cosmetic claims (EUR-Lex).







