You bring the brand idea. We coordinate formula, packaging and production with manufacturers in Andalusia, step by step and with your approval.
Private label means a manufacturer makes the product and you sell it under your brand.
Costs consist of formula, documents, packaging, production and logistics, not just a unit price.
Whoever sells under their own brand may become the Responsible Person under EU law.
Starting from existing formulas keeps development time and effort manageable.
Olive, fig and orange blossom can give your line a clear origin story.
Every step ends with your written approval before the next one begins.
Safety report, CPNP notification and label requirements are planned from the start.
Target group, product types, price range, planned quantities and sales channels.
Selection or adaptation of a formula; you test samples and approve.
Containers, design and the mandatory label information under Article 19 of the EU Cosmetics Regulation.
Cosmetic Product Safety Report by a qualified safety assessor, Product Information File and CPNP notification before sale.
Manufacturing, quality control and shipping to your warehouse.
Private label means that a manufacturer produces skincare that you sell under your own brand. You decide on name, design and range; the formula comes from the manufacturer’s portfolio or is adapted for you.
This differs from contract manufacturing of an entirely new formula, which takes longer because development, stability testing and safety assessment start from scratch. For most new brands, an adapted existing formula is the more practical start.
Products with manageable formula and packaging effort: olive oil soap, shower gel and shampoo in standard bottles, body lotion and face cream. Gift sets combine several of them.
Solid olive oil soap is a common first product, as it needs no bottle and can carry your brand on a simple band or box. Matching scents across soap, shower gel and lotion give a small line a clear identity from the outset.
Whoever places a cosmetic product on the EU market under their own name or trademark is considered the Responsible Person under Article 4(6) of the EU Cosmetics Regulation. This also applies to retailers with their own brand.
The Responsible Person must ensure that the safety report, the Product Information File and the CPNP notification are in place. The tasks can be delegated by written mandate, so this should be agreed in the contract. Legal basis: Regulation (EC) No 1223/2009 (EUR-Lex). Register your brand name before labels are printed; cosmetics fall under Nice class 3 (European Union Intellectual Property Office (EUIPO)).
Minimum quantities in private label depend on the batch size of the manufacturer, the minimum order of the chosen packaging and the print run for labels or boxes. They are stated in the offer after the briefing, not as a general figure.
The most common drivers:
Starting with one or two products keeps the first investment manageable. Our private label guide explains how costs are made up.
A UK manufacturer works within UK cosmetics law. Products made in Spain follow EU law and, for sale in Great Britain, additionally need a UK Responsible Person and a notification in the UK service SCPN.
The UK Cosmetics Regulation was taken over from EU law in 2021, so many requirements are similar, but the ingredient lists of both systems can diverge over time. A formula that complies with EU law should therefore be checked against the current UK rules before you print labels for both markets. Official guidance: making cosmetic products available in Great Britain (GOV.UK).
Northern Ireland follows different rules. All steps for non-EU markets are summarised in our guide to exporting private label cosmetics.
In the USA, the Modernization of Cosmetics Regulation Act (MoCRA) requires facility registration and product listing with the FDA, and labels follow US rules. Canada requires a Cosmetic Notification Form within 10 days of first sale and labels in English and French.
USA: under MoCRA (FDA), facilities that manufacture or process cosmetics for the US market, including foreign facilities, generally have to be registered, and each product must be listed. Colour additives need FDA approval, and EU labels cannot always be used unchanged.
Canada: manufacturers and importers notify Health Canada (Cosmetic Notification Form, canada.ca) and check the ingredients against the Cosmetic Ingredient Hotlist. Deliveries to both countries are checked per project and are not guaranteed; details in our export guide.
Private label cosmetic companies adapt a product to your brand, for example its fragrance, texture or packaging. White label skincare is a finished product that only receives your label. Both routes can be combined in one range.
White label is faster, because formula and documents already exist; the product is the same as the one other brands may sell. Private label takes longer but makes your line more distinctive. Seda Pura coordinates both routes with manufacturers in Andalusia; which one fits depends on your budget, timeline and positioning.
A private label olive oil soap is defined by its soap base, the share of olive oil, fragrance, shape, weight and wrapping. As a cosmetic product it needs the same label information, safety report and notification as a cream.
On the label, saponified olive oil appears under its INCI name, for example Sodium Olivate. A bar soap can carry your brand on a band, a box or an embossed stamp, which keeps packaging costs low. More on the product: olive oil soap.
A private label product needs a formula with INCI list, a Cosmetic Product Safety Report, a Product Information File, a CPNP notification and an approved label. Who keeps which document is agreed in the contract.
Yes. Online shops and marketplaces need the same product information as the label shows, plus images and descriptions without unsupported claims. Marketplaces often ask for documents that prove the Responsible Person and the notification.
Claims on your product page are subject to the same rules as on the pack: they must be truthful and supported by evidence under Regulation (EU) No 655/2013. Plan product texts together with the label so that both say the same. For reselling ready-made Seda Pura products instead, see natural cosmetics wholesale.
Last updated: October 2026This page provides general information on cosmetics and trade practice. It is not legal, tax or medical advice.
01Day and night care with olive oil and other plant oils.
Details
02Light body care with olive, almond and aloe vera.
Details
03Gentle cleansing with Mediterranean scents.
Details
04Mild hair care with rosemary and olive.
Details
05Solid soap in the Mediterranean olive oil tradition.
Details
06Curated sets from soap to lotion, in your design.
DetailsCosts depend on formula, packaging, quantity and the required documents. We prepare a written offer after the briefing.
It depends mainly on whether an existing formula is used and how quickly packaging is available. We give you a schedule after the briefing.
Yes, as a rule. They depend on product type, packaging and manufacturer and are stated in the offer.
That depends on the partner manufacturer and on the documentation for the formula. More often, an existing base formula is adapted to your concept.
Yes, a custom fragrance variant is possible on request. It requires an updated safety assessment, and fragrance allergens are declared on the label.
Your designer or an agency of your choice, or we agree the design together. We check the mandatory information – our guide to EU cosmetics rules lists what has to appear.
The Responsible Person must be established in the EU. This can be your own company or a party agreed in the contract. The private label guide explains the options.
Yes. On request, we send samples of suitable base formulas so you can compare texture and fragrance before you decide.
That depends on whether a formula is developed for you or an existing base is used. Exclusivity is agreed in the contract.
Yes, many brands start with one or two products, such as a face cream or a shower gel. Minimum quantities per product are on request; see the private label guide for planning.
Not necessarily; cosmetics can be imported. The MoCRA duties, US labelling and import rules still apply. Seda Pura checks US requests per project and gives no delivery guarantee.
Production in the EU must follow good manufacturing practice (Article 8 of Regulation 1223/2009). You approve samples before production, and each batch is identified by a batch number so it can be traced.
Yes, if the products are notified and labelled correctly. Amazon and other marketplaces set their own document requirements, which should be checked before the first listing.
Yes. Many brands start with existing formulas and adapt products once sales are established. A new formula then needs its own safety report and notification.
Packaging, fragrance and presentation decide much of the positioning. Claims such as ‘luxury’ or ‘premium’ should match the product and must not mislead the consumer.
You need a business that can act as the Responsible Person or appoint one. Within the EU, the Responsible Person must be established in the EU; the legal form is your choice.
Among others: name and address of the Responsible Person, nominal weight, durability information, batch number, function if not obvious, precautions and the ingredient list (Article 19).
Requests are checked per project. Canada requires a Cosmetic Notification Form and bilingual labels; in Australia the importer usually registers with AICIS. See our export guide.
DIY natural skincare and homemade soap: hygiene, shelf life, saponification, natural colorants, allergens – and when the EU Cosmetics Regulation applies.
UK Responsible Person, MoCRA, Canada’s Cosmetic Notification Form, AICIS and Swiss law: the export rules for private label cosmetics at a glance.
Distributor, wholesaler or agent? Exclusivity, documents, label languages and EU duties explained.
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