What should retailers look for in a natural shower gel?
Look at the INCI list, the type of cleansing agents used and the scent. A shower gel is a rinse-off product, so mildness and a pleasant feel during use matter most to customers.
The cleansing agents (surfactants) appear near the top of the ingredient list. If you want specific features, such as a formula without certain surfactants, tell us in your enquiry and we check which formulas meet them. Ingredient names can be looked up in CosIng, the EU database of cosmetic ingredients.







